USA Science and Engineering Festival

Lockheed Martin was the primary sponsor for the USA Science & Engineering Festival in Washington DC on April 28 thru the 30th, 2012. As part of this sponsorship LM put together the largest tradeshow booth in its history consisting of a footprint of 230ft by 210ft with 48 booth station areas.

2012 USA Science and Engineering Festival
LM CET Sponsorship of the USA Science and Engineering Festival
Lockheed Martin was the primary sponsor for the 2012 USA Science & Engineering Festival in Washington DC on April 28 thru the 30th. As part of this sponsorship LM put together the largest tradeshow booth in its history consisting of a footprint measuring 230ft by 210ft with 48 booth station areas.

Media Services, my home organization at the time, was asked to provide support to Corporate Engineering and Technology along with another designer. Howard Schwartz, a colleague and project manager, our large format Reprographics team, and myself came onboard and worked the project over a duration of a couple months. The project consistent of many moving parts, integration between multiple BA teams across the enterprise, provided a cost savings to the corporation, and ended up winning a Team NOVA Award. The corporations highest internal honor.

Support Scope
Provided project coordination
Helped corporate communication and graphics group with the centennial branding files which would be used thru out the graphics at the event
Designing the mobile application graphics
Designing and vendor production coordination of commemorative coin
Designing and vendor production coordination of executive and volunteer shirts
Designing and vendor production coordination of 8 (91”x108”) feather light fabric graphics
Designing and vendor production coordination of 8 8ft x 80ft fabric ceiling hung banners
Defining requirements for 45 booths to design and produce 98 graphics panels [consisting of 51(3’x6’)s, 17 (4’x8’)s, 22 (3’x4’)s, 8(2’x3’)s] 16(5’x8’)
Designing and production of over 700 badges for VIPs, exhibitors and volunteers.
Assisted in defining requirements with vendor photographer
Coordinated shipping/delivery of all graphics (IS&GS material handlers)
Staffed one head onsite for additional badges and graphics support.
Coordinating shipping of graphics to booth owners (post event)

During FW 19 of 2012 there was 860 hours, $70K worth of labor and $6.5K in material costs.

Breakdown of labor tasks and actuals( in $K):
Design/Project Management = 44K
Editing/QC check = .6K
Printing Banners =13.6K
Printing Badges = 1.1K
Transportation (facilities driver) = .6K
Onsite support = 7K
Problem solving print files from customer = 1K
DTS = .1K

Cost Savings
Media Services worked with the customer to find saving for the company through out the project. The customer was taking outside vendor bids to produce the print production for the event. The vendor estimated cost for printing/finishing of the graphics was $26.1K.  Media Services print production estimate was $10K. The project had additional items added to the requirements that increased the cost to the actual cost to $13.6K. Media Services saved LMCO and the customer 12.5K or just under 50%.

Supporting data (vendor prices)
51 (3x6) Printed @3.25sqft = $3,213
17 (4x8) printed, mounted laminated @15.40sqft = $8,381
22 (3x4) printed, mounted laminated @17.58sqft = $4,642
8 (2x3) printed, mounted laminated @ 12.71sqft = $610
Back to Top